"Back-to-School" Campaign: Print / Video / Social
"Wherever School Is This Fall, We're Here For You"
Marketing and Advertising
I approach marketing content as I would any good story — by keeping it clear, real, and focused on connection. Whether it’s a landing page, press release, or social media copy, I make sure every word works toward helping clients reach their audience, drives sales inquiries, and delivers results. I avoid the fluff and focus on striking the right balance between creativity and strategy. My work spans B2B and B2C marketing, brand storytelling, and digital content creation.
Brand Style Guide
"Being consistent and uniform in our communications is the only way to protect our brand and cumulatively build a look that garners immediate recognition across the globe."
As Math Learning Gaps Threaten the “COVID Generation,” It’s Time to Act
"When the global pandemic shuttered schools across the U.S. in March, the concept of the “COVID slide” became a new term in our vocabulary. It refers to a pattern of learning loss that typically happens over summer break, but more severe due to extended school closures. The COVID slide means that students may start the 2020-2021 school year substantially behind in their education and will continue to struggle this year — and potentially well beyond."
Kids Out of School? Learn Math Live Over the Internet with Mathnasium@home!
"More and more children are out of school, but parents don’t want math learning to stop! They’re turning to Mathnasium@home — real-time math instruction tailored to your child’s exact educational needs. It’s the same, face-to-face live instruction used in our centers for over 15 years, now on a computer."