I’m Joanne Helperin, a seasoned marketing copywriter and journalist. I help clients create content that resonates — from feature articles that inform and engage to marketing copy that drives real results.
With an MBA from UCLA, I bring both creative insight and business savvy to my writing — balancing big-picture thinking with attention to detail to create work that hits the mark.
I’m a tenacious researcher with experience across education, business, technology, automotive, consumer advice, the arts, and more. I dive deep to uncover unique stories and insights.
Let’s connect and see how I can help you tell your story.
Selected Work
About Me
I'm driven by curiosity, storytelling, and a love for learning — whether I’m diving into a complex topic for an article or crafting a compelling marketing message. I thrive on making connections — between ideas, people, and stories.
I’m enjoying the California sunshine as an expat New Yorker. I’m also a dedicated animal rescuer and health/weight loss coach.
A stickler for punctuation, I will defend the semicolon to my death. :)
How I Work
I come from a true service perspective and care deeply about delivering work that provides real value and meets or exceeds my clients’ goals.
Depending on your needs and budget, I can work hourly, by the word, or by the project. I’m adaptable to the way you prefer to work — whether it’s a quick, one-off project or a long-term collaboration.
I offer discounted rates to non-profits as time allows.
Additional Services
I’m a utility player with experience in sales, public relations, non-profit, and project management.
To help my clients, I often go beyond copywriting to oversee or collaborate with designers, video editors, and media buyers.
If you need someone who can jump in and wear multiple hats, I may be the perfect fit .